Savvy Studio’s work for Costa Nueva calls on the sublime era of 1950′s Mexico, with almost glaringly bright colors and quaint illustrations that seem to have been haphazardly yet lovingly placed.
While certainly referencing history, the identity takes a decidedly modern approach with blown-up imagery and a clean vector look. The first image alone almost looks like a painted street sign, flattened by the hot sun in a care-free, innocent time. Fore more about this identity, visit Savvy Studio.























Now I just need to go to Mexico. Great design.